"A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another." – Seth Godin (Author and former dot.com business executive)

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Branding is perhaps the most principal marketing practice for an organization. It is that key identifier of a product, service or mission. It is your unique value proposition that sets you apart from all others that live in a similar space. It is what makes you relevant and memorable to your stakeholders, current and/or prospective, and conveys what they should expect from you. 

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The result you want to achieve is to create the best brand-to-customer (or client or donor) connection and then convert those stakeholders into long-lasting relationships (loyalty) and brand advocates (fans).

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• Conduct SWOT analysis

 

• Identifying Key Brand Elements - Purpose, Positioning, Promise, Personality

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• Development of Key Messaging - Content Development/Storytelling/Copywriting

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• Identify Organizational "Voices" - Industry/Sector Experts and Thought Leaders

 

• Strategy Creation - Execution of Messaging/Identify Relevant Channels and Platforms 

 

 

• Ongoing program management/budget oversight           

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