"The medium is the message." - Marshall McLuhan (Canadian philosopher; Expert on communication and culture)

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Canadian philosopher Marshall McLuhan coined this phrase and proposed that a medium itself, not the content it carries, should be the focus of study. He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself.

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We'll identify the most relevant mediums -- channels and platforms -- for your message to put the best "sound in the woods" out there for your brand. Because we too believe sometimes the "medium is the message."

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• Strategy and Planning

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• Negotiation/Placement

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• Media Promotion/Tie-ins